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资料:The federal government on Wednesday recommended an endangered-species listing for the loggerhead turtles in U.S. Waters, a decision that could lead to tighter restrictions on fishing and other maritime trades.Environmental groups who’ d been pushing an endangered listing said the proposal was a “turning point”they hope will lead to greater turtle protections.“I think it’ s huge day for loggerhead sea turtles, ”said Beth Riff, a marine wildlife scientist at Oceana.“it really draws attention to the fact these turtles are not doing well and more needs to be done to protect them.”With all that attention to paid to them, you’d think these creatures would at least have the gratitude not to go extinct, but Nature is indifferent to human notions of fairness.No one really knows how many loggerhead there are, or how many are being killed by fishing gear or other activities. Riff cites a 40 percent drop in the number of nesting females in Florida over the last decade as evidence of trouble.Loggerheads are named for their large heads, which contain potent jaws that can crush the hard shells of prey such as conch. The turtles are about the size of a fist when they hatch and make a frenzied dash to the surf. But they typically grow to more than three feet in length and 250 pounds. The animal can log thousands of miles as it travels across oceans.Barbara Schoder,national sea turtle coordinator for NOAA’s fisheries division, said the biggest threats to the North Pacific loggerhead include damage to primary nesting sites, which are mainly in Japan,as well as accidental snaring of the turtles in fishing gear. Andrea Tee of San Francisco-based Center for Biological Diversity said the turtles get hooked by Hawaiian longline fishermen targeting swordfish and tuna and can be injured or drowned. On the East Coast, the main threat to turtles is gear from the region’s various fishenes Schoder said.A primary benefit of the endangered status would be increased public pressure on protecting the species, Riff said. But the government would also have to determine“critical habitats,”such as where the turtles reproduce or forage. Such places could be subject to additional protections for the turtles, including restrictions on maritime development or fishing.Like every other environmental issue today, this is playing out against the background of global warming and human interference with natural ecosystems, The narrow strips of beach on which the turtles lay their eggs are being squeezed on one side by development and on the other by threat of rising sea levels as the oceans warm. Ultimately we must get a handle on those issues as well, or a creature that outlived the dinosaurs will meet its end at the hands of humans, leaving our descendants to wonder how creature so ugly could have won so much affection.What does the author mean by “nature is indifferent to human notions of fairness”( ).
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..." The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is! The attitude of the author toward advertisers is
资料:The federal government on Wednesday recommended an endangered-species listing for the loggerhead turtles in U.S. Waters, a decision that could lead to tighter restrictions on fishing and other maritime trades.Environmental groups who’ d been pushing an endangered listing said the proposal was a “turning point”they hope will lead to greater turtle protections.“I think it’ s huge day for loggerhead sea turtles, ”said Beth Riff, a marine wildlife scientist at Oceana.“it really draws attention to the fact these turtles are not doing well and more needs to be done to protect them.”With all that attention to paid to them, you’d think these creatures would at least have the gratitude not to go extinct, but Nature is indifferent to human notions of fairness.No one really knows how many loggerhead there are, or how many are being killed by fishing gear or other activities. Riff cites a 40 percent drop in the number of nesting females in Florida over the last decade as evidence of trouble.Loggerheads are named for their large heads, which contain potent jaws that can crush the hard shells of prey such as conch. The turtles are about the size of a fist when they hatch and make a frenzied dash to the surf. But they typically grow to more than three feet in length and 250 pounds. The animal can log thousands of miles as it travels across oceans.Barbara Schoder,national sea turtle coordinator for NOAA’s fisheries division, said the biggest threats to the North Pacific loggerhead include damage to primary nesting sites, which are mainly in Japan,as well as accidental snaring of the turtles in fishing gear. Andrea Tee of San Francisco-based Center for Biological Diversity said the turtles get hooked by Hawaiian longline fishermen targeting swordfish and tuna and can be injured or drowned. On the East Coast, the main threat to turtles is gear from the region’s various fishenes Schoder said.A primary benefit of the endangered status would be increased public pressure on protecting the species, Riff said. But the government would also have to determine“critical habitats,”such as where the turtles reproduce or forage. Such places could be subject to additional protections for the turtles, including restrictions on maritime development or fishing.Like every other environmental issue today, this is playing out against the background of global warming and human interference with natural ecosystems, The narrow strips of beach on which the turtles lay their eggs are being squeezed on one side by development and on the other by threat of rising sea levels as the oceans warm. Ultimately we must get a handle on those issues as well, or a creature that outlived the dinosaurs will meet its end at the hands of humans, leaving our descendants to wonder how creature so ugly could have won so much affection.What constitutes a major threat to the survival of turtles on the east coast?( )
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..." The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is! Why do the critics criticize advertisers?
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..." The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is! Which of the following is NOT true?
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..." The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is! What is the main idea of this passage?
资料:The federal government on Wednesday recommended an endangered-species listing for the loggerhead turtles in U.S. Waters, a decision that could lead to tighter restrictions on fishing and other maritime trades.Environmental groups who’ d been pushing an endangered listing said the proposal was a “turning point”they hope will lead to greater turtle protections.“I think it’ s huge day for loggerhead sea turtles, ”said Beth Riff, a marine wildlife scientist at Oceana.“it really draws attention to the fact these turtles are not doing well and more needs to be done to protect them.”With all that attention to paid to them, you’d think these creatures would at least have the gratitude not to go extinct, but Nature is indifferent to human notions of fairness.No one really knows how many loggerhead there are, or how many are being killed by fishing gear or other activities. Riff cites a 40 percent drop in the number of nesting females in Florida over the last decade as evidence of trouble.Loggerheads are named for their large heads, which contain potent jaws that can crush the hard shells of prey such as conch. The turtles are about the size of a fist when they hatch and make a frenzied dash to the surf. But they typically grow to more than three feet in length and 250 pounds. The animal can log thousands of miles as it travels across oceans.Barbara Schoder,national sea turtle coordinator for NOAA’s fisheries division, said the biggest threats to the North Pacific loggerhead include damage to primary nesting sites, which are mainly in Japan,as well as accidental snaring of the turtles in fishing gear. Andrea Tee of San Francisco-based Center for Biological Diversity said the turtles get hooked by Hawaiian longline fishermen targeting swordfish and tuna and can be injured or drowned. On the East Coast, the main threat to turtles is gear from the region’s various fishenes Schoder said.A primary benefit of the endangered status would be increased public pressure on protecting the species, Riff said. But the government would also have to determine“critical habitats,”such as where the turtles reproduce or forage. Such places could be subject to additional protections for the turtles, including restrictions on maritime development or fishing.Like every other environmental issue today, this is playing out against the background of global warming and human interference with natural ecosystems, The narrow strips of beach on which the turtles lay their eggs are being squeezed on one side by development and on the other by threat of rising sea levels as the oceans warm. Ultimately we must get a handle on those issues as well, or a creature that outlived the dinosaurs will meet its end at the hands of humans, leaving our descendants to wonder how creature so ugly could have won so much affection.How does global warming affect the survival of turtles?
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..." The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is! The passage is_____
资料分析Advertisers tend to think big and perhaps this is why they"re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays... "The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!Another thing we mustn"t forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is!
资料:The federal government on Wednesday recommended an endangered-species listing for the loggerhead turtles in U.S. Waters, a decision that could lead to tighter restrictions on fishing and other maritime trades.Environmental groups who’ d been pushing an endangered listing said the proposal was a “turning point”they hope will lead to greater turtle protections.“I think it’ s huge day for loggerhead sea turtles, ”said Beth Riff, a marine wildlife scientist at Oceana.“it really draws attention to the fact these turtles are not doing well and more needs to be done to protect them.”With all that attention to paid to them, you’d think these creatures would at least have the gratitude not to go extinct, but Nature is indifferent to human notions of fairness.No one really knows how many loggerhead there are, or how many are being killed by fishing gear or other activities. Riff cites a 40 percent drop in the number of nesting females in Florida over the last decade as evidence of trouble.Loggerheads are named for their large heads, which contain potent jaws that can crush the hard shells of prey such as conch. The turtles are about the size of a fist when they hatch and make a frenzied dash to the surf. But they typically grow to more than three feet in length and 250 pounds. The animal can log thousands of miles as it travels across oceans.Barbara Schoder,national sea turtle coordinator for NOAA’s fisheries division, said the biggest threats to the North Pacific loggerhead include damage to primary nesting sites, which are mainly in Japan,as well as accidental snaring of the turtles in fishing gear. Andrea Tee of San Francisco-based Center for Biological Diversity said the turtles get hooked by Hawaiian longline fishermen targeting swordfish and tuna and can be injured or drowned. On the East Coast, the main threat to turtles is gear from the region’s various fishenes Schoder said.A primary benefit of the endangered status would be increased public pressure on protecting the species, Riff said. But the government would also have to determine“critical habitats,”such as where the turtles reproduce or forage. Such places could be subject to additional protections for the turtles, including restrictions on maritime development or fishing.Like every other environmental issue today, this is playing out against the background of global warming and human interference with natural ecosystems, The narrow strips of beach on which the turtles lay their eggs are being squeezed on one side by development and on the other by threat of rising sea levels as the oceans warm. Ultimately we must get a handle on those issues as well, or a creature that outlived the dinosaurs will meet its end at the hands of humans, leaving our descendants to wonder how creature so ugly could have won so much affection.It can be learned from the first paragraph that( ).
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..."The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is!The passage is__________.
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..."The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is!Which of the following is NOT true?
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..."The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is!Why do the critics criticize advertisers?
Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don"t they stop advertising and reduce the price of their goods? After all, it"s the consumer who pays ..."The poor old consumer! He"d have to pay a great deal more if advertising didn"t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It"s the best advertisement for advertising there is!The attitude of the author towards advertisers is__________.
根据下列内容,回答211-215题。Advertisers tend to think big and perhaps this is why they"re always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It"s iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don"t they stop advertising and reduce theprice of their goods? After all, it"s the consumer who pays ..."The poor old consumer! He"d have to pay a great deal more if advertising didn"t create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!Another thing we mustn"t forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into humannature. It"s the best advertisement for advertising there is! What is the main idea of this passage?__________
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